Digital Transformation Design

Communicating a digital strategy transforming the path forward for all employees and customers into journeys.

Business Challenge

With an overall digital strategy for transforming all aspects of the customer journey from first contact to after-sales, the online course was developed to introduce all employees to the new CRM enablement strategy through a series of journeys.

Project Highlights

This course offers detailed insights into the new B2B CRM Strategy and explains how employees can benefit from it. The course provided an initial view of the strategy followed by an understanding of the roles and benefits connected to journeys through the CRM lifecycle. Journeys documented future interaction experiences.


The course linked global to regional by providing additional relevant information regarding the project in each region. Through leadership messages, innovative digital journeys learners were encouraged to think of everything digital with regards to consumer journeys.